Amazon Research Paper Example | Topics and Well Written Essays - 3250 words

Amazon - Research Paper ExampleSince its inception, the order has witnessed significant growth to release a member of Fortune 100 Company in the US. It specialises in selling a transformation of goods and function online. 1.1 Mission and strategy of Amazon According to its official website, the companys mission is to be Earths most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to continue its customers the lowest possible prices. The company uses the strategy of selling a variety of products online and it targets customers from all corners of the globe. 1.2 Products or services of the organization Amazon.com offers millions of unique new, refurbished, and used items in categories such as books movies music & games digital downloads electronics & computers home & garden toys kids & baby grocery app arl shoes & jewelry health & beauty sports & outdoor and tools, auto & industrial (Amazon, 2013). The company ha s also incorporated thousands of sellers and packet developers which use its trademark across the globe. 1.3 SWOT analysis A SWOT analysis is used to identify internal strengths and weaknesses of a business and external opportunities and threats facing it, (Strydom J. p 31). This section outlines these environmental factors facing Amazon. Organizations internal strengths and weaknesses Strengths Regarded as the worlds trounce online retailer of various products Technological innovation has driven the growth of Amazon.com to offer a wide verify of products to the customers conveniently and at lower prices. It operates international retail websites, and worldwide network designed to fulfil the inevitably of the customers across the globe Amazon is comprised of teams that work across the world on behalf the customers and it provides 24/7 second to the consumers. Weaknesses The company is mainly present in developed parts of the world where some developing countries are not fully c overed The payment methods used by Amazon are not congruous with other countries banking sectors Organizations external environmental factors Opportunities The company has opportunities to partner with different retailers which will assistant it to increase the revenue it generates. New information and communication technology is continuing to develop hence the company is poised for continual growth. Threats Online retailing is now characterised by competition since a wide range of organizations ready also adopted this strategy which is very convenient. 1.4 Staffing in terms of employee categories Amazon is an equal opportunity employer and it is connected to staff a diverse workforce on the basis of a barrier-free employment process. The company employs around 88400 people around the world and it has offices fulfilment centers, customer service centers, data centers, and software development centers around the globe (Amazon, 2013). The company is guided by the provisions of Se ction 503 of the Rehabilitation subroutine of 1973, the Vietnam Era Veterans